An Empirical Study on the Influence of the Mobile Information System on Sports and Fitness on the Choice of Tourist Destinations

Based on the popularity of mobile information and important role in marketing, use to publish travel advertisements has become a new choice for operators, which can also attract sports fitness people. This article studies influence official microblog tourist destination tourists’ destination. In this study, five factors, such as usefulness microblog, are taken independent variables, selection dependent mediating attitude is into account. A research model established explore impact these variables selection. The results show that usefulness, ease use, interactivity, entertainment have direct effects willingness choose destinations; interactivity indirectly affect destinations using attitudes; perceived trust needs positive effect attitudes.